Mason Archival Repository Service

OPINION LEADERS FOR HEALTH: FORMATIVE RESEARCH WITH BLOGGERS ABOUT HEALTH INFORMATION DISSEMINATION

Show simple item record

dc.contributor.advisor Wright, Kevin B.
dc.contributor.author Burke-Garcia, Amelia
dc.creator Burke-Garcia, Amelia
dc.date.accessioned 2018-10-21T19:17:25Z
dc.date.available 2018-10-21T19:17:25Z
dc.date.issued 2017
dc.identifier.uri https://hdl.handle.net/1920/11180
dc.description.abstract The area of opinion leadership is a concept found in a number of health promotion models, theories, and frameworks (Valente & Pumpuang, 2007), and it has received a substantial amount of empirical and theoretical attention by social scientists over the last 20 years (Valente & Davis, 1999). Most empirical research in this area has found that opinion leaders can be used to gain support for and implement health promotion programs in local communities (Valente & Pumpuang, 2007). With the advent of the Internet, individuals from all walks of life can have access to more information, access it more quickly, and have it curated through the online channels they trust. As more and more interactions take place online, interest in how opinion leaders have migrated online is increasing among a number of interdisciplinary researchers, including those within the communication discipline (Bodendorf & Kaiser, 2009; Dubois & Gaffney, 2014; Kavanaugh et al., 2006; Nisbet & Kotcher, 2009; Song, Chi, Hino & Tseng, 2007). Yet, empirical research into the roles these online layperson opinion leaders play in health promotion remains scarce (Sundar, Edwards, Hu & Stavrositu, 2007). While relatively little research has looked at how online opinion leaders can impact health promotion initiatives, preliminary research suggests that they have a similar ability to traditional opinion leaders to support and influence health promotion and behavior change programs (Burke-Garcia et al., 2017; Burke-Garcia et al., 2018; Kaye, 2005; Lin & Huang, 2006; Porter et al., 2007; Terilli & Arnorsdottir, 2008).
dc.format.extent 194 pages
dc.language.iso en
dc.rights Copyright 2017 Amelia Burke-Garcia
dc.subject Communication en_US
dc.subject bloggers en_US
dc.subject health promotion en_US
dc.subject opinion leaders en_US
dc.subject social media en_US
dc.subject tie strength en_US
dc.subject willingness to communicate en_US
dc.title OPINION LEADERS FOR HEALTH: FORMATIVE RESEARCH WITH BLOGGERS ABOUT HEALTH INFORMATION DISSEMINATION
dc.type Dissertation
thesis.degree.level Ph.D.
thesis.degree.discipline Communication
thesis.degree.grantor George Mason University


Files in this item

This item appears in the following Collection(s)

Show simple item record

Search MARS


Browse

My Account

Statistics