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Rethinking Lines: A Removal of Narrative in Communication Design

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dc.contributor.advisor Starr, Don Parada, Melvin
dc.creator Parada, Melvin 2018-08-02 2019-06-26T21:25:14Z 2019-06-26T21:25:14Z
dc.description.abstract This thesis describes the artwork created in the exhibited work of Rethinking Lines. The work is premised on the theoretical findings in the fields of linguistics and semiotics, alongside philosophies tailored under the structuralist and post-structuralist movements. These approaches were combined with the philosophies of artists found in the Minimalist movement as well as abstraction movements like De Stijl and Constructivism. The research culminates in a body of work that attempts to remove narrative from communication design through visual treatments that involve the deconstruction of typography, reconfigured grid systems, scale, and color theory. The exhibited works examine the possibility of meaning making while taking into account the origins of language and the use of epistemic knowledge in linguistics. The printed pieces provide a visual representation of a new form of language that can be injected into our mainstream communication channels, both print and digital applications, to create a break from the abundance of narrative driven design currently found in these channels. The ability to shift the inception of meaning and its making from the design phase to the experience phase is proposed as a means of disrupting the reliance played on narrative and its use in all forms of visual communication to include fine art.
dc.language.iso en en_US
dc.subject communication design en_US
dc.subject removal of narrative en_US
dc.subject deconstructed typography en_US
dc.subject post-structuralism en_US
dc.subject semiotics en_US
dc.subject rethinking lines en_US
dc.title Rethinking Lines: A Removal of Narrative in Communication Design en_US
dc.type Thesis en_US Master of Fine Arts in Graphic Design en_US Master's en_US Graphic Design en_US George Mason University en_US

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