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Together, We Can: An Exploratory Analysis of Patient-Centered Crowdfunding

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dc.creator Joshua Murphy 2022-01-25T19:05:53Z 2022-01-25T19:05:53Z 2019
dc.description.abstract Patient-centered crowdfunding is a new, disruptive innovation that is changing the way that many patients are paying for the cost of medical treatment. GoFundMe, the leading patient-centered crowdfunding platform, uses social media-like features to help patients tell personal stories about their health situations and collect donations to help pay for care. This mixed method dissertation is the result of three interrelated exploratory research studies conducted on patient-centered crowdfunding effectiveness; that is, the reasons why some campaigns succeed, and others fail. Rogers (2003) Diffusion of Innovations (DOI) framework was utilized during the project’s conceptualization phase.. The interrelated studies conducted found donors prefer campaigns with hopeful outcomes and a clear plan, that real-life support networks play an important role in successful health crowdfunding, and that individual-level characteristics such as e-health literacy can influence donor behavior. This dissertation is intended to be a reference for further study on patient-centered crowdfunding and to assist patients and campaign managers who are currently using online crowdfunding platforms to pay for healthcare expenses.
dc.title Together, We Can: An Exploratory Analysis of Patient-Centered Crowdfunding Ph.D. Communication George Mason University

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