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Corporate-Adaptation in International Public Relations

Show simple item record Dumitrascu, Radu
dc.creator Dumitrascu, Radu 2008-05-02 2008-07-09T16:35:44Z NO_RESTRICTION en 2008-07-09T16:35:44Z 2008-07-09T16:35:44Z
dc.description.abstract The way in which international public relations (IPR) are conducted has become a crucial aspect in the life of organizations that engage in international trade. This study explores corporate-cultural adaptation by looking at how multinational corporations engage in international communication efforts. The study draws from intercultural communication and public relations theory in order to develop a new original model of corporate-cultural adaptation. The specific theories the new model is built on are Kim's cultural adaptation theory, Bennett's developmental model of intercultural sensitivity and Botan's grand strategies model. The new model, supported by available case studies in the IPR literature, advances five approaches in international public relations: the denying/intransigent, the minimizing/resistant, the minimizing/cooperative, the adaptive/cooperative and the integrative approach. Limitations and further directions for research will be discussed.
dc.language.iso en_US en
dc.subject Adaptation en_US
dc.subject Ethnocentrism en_US
dc.subject International Public Relations en_US
dc.subject Corporation en_US
dc.subject Multinational en_US
dc.title Corporate-Adaptation in International Public Relations en
dc.type Thesis en Master of Arts in Communication en Master's en Communication en George Mason University en

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