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Breaking Boundaries: Black Magazines Reconstructing Black Female Identity

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dc.contributor.author DeLoach, Anita N.
dc.creator DeLoach, Anita N.
dc.date 2009-07-30
dc.date.accessioned 2009-09-22T18:16:16Z
dc.date.available NO_RESTRICTION en_US
dc.date.available 2009-09-22T18:16:16Z
dc.date.issued 2009-09-22T18:16:16Z
dc.identifier.uri https://hdl.handle.net/1920/5609
dc.description.abstract The mainstream media has aided black women’s subordination by depicting black women in limited and negative positions. In previous studies, the Mammy, Matriarch, Welfare Queen, Strong Woman and Jezebel models have been identified as the most commonly used stereotypical images of black women. Magazines such as Ebony, Essence, and Black Enterprise have as one of their objectives the restoration of racial pride, providing opportunities for black women to define themselves, presenting unlimited job options and increasing unheralded expectations for black women. The purpose of this study is to determine if contemporary popular black magazines reinforce existing racial stereotypes or dispel them by presenting alternative images. The contents of Ebony, Essence and Black Enterprise, were examined from 2000 to 2008 to investigate the presence or absence of the Mammy, Matriarch, Welfare Queen, Strong Woman and Jezebel images. A major finding of the study was that articles in Essence dispelled approximately 29.5%, articles in Black Enterprise dispelled approximately 38.2% and articles in Ebony dispelled approximately 32.3% of the stereotypical images. Based on the total number of stereotypical images addressed in all of the magazines, the matriarch was dispelled at a higher percentage in both Ebony and Black Enterprise. In Essence, however, the strong woman stereotype was dispelled more than any of the other stereotypical images. Dispelling the stereotypes provides evidence that the magazines do in fact adhere to some of the basic principles of Black feminism which are voice, self-definition, and resisting oppression both in practices and in ideas that justify it.
dc.language.iso en_US en_US
dc.subject stereotypes en_US
dc.subject sexual siren en_US
dc.subject mammy en_US
dc.subject matriarch en_US
dc.subject strong woman en_US
dc.title Breaking Boundaries: Black Magazines Reconstructing Black Female Identity en_US
dc.type Thesis en
thesis.degree.name Master of Arts in Sociology en_US
thesis.degree.level Master's en
thesis.degree.discipline Sociology en
thesis.degree.grantor George Mason University en


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