Abstract:
This research project endeavors to modify the strategic enrollment management process
employed by universities at the institution level, for use by graduate schools at the unit-level
to influence graduate enrollments. The project documents a clear process for
developing an enrollment plan in response to the unique concerns faced by graduate and
professional schools. This paper reviews the literature and theoretical frameworks
characterizing the field of enrollment management; outlines the process of researching
and creating a strategic enrollment plan using a case study; and analyzes the process for
duplication.
