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Event Planner Perceptions of a College Football Stadium as an Event and Meeting Venue: A Qualitative Study of Site Selection Attributes

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dc.contributor.advisor Wiggins, David K.
dc.contributor.author Parrish, Charles
dc.creator Parrish, Charles
dc.date.accessioned 2014-09-29T18:04:21Z
dc.date.available 2014-09-29T18:04:21Z
dc.date.issued 2014-08 en_US
dc.identifier.uri https://hdl.handle.net/1920/8971
dc.description.abstract Sport organizations, including intercollegiate athletic departments, seek to capitalize on a variety of revenue streams to offset expenses and generate income. Sports facility lease agreements are one of many sources of revenue available to universities and their athletic programs. Supplemental income generated from hosting special events, such as social, celebratory and corporate events, can help mitigate rising program costs and reduce an athletic department's overall dependence on institution and government allocated funds. This qualitative case study explores the perceptions prospective event and meeting planners have of a National Collegiate Athletic Association Division I college football stadium. Findings provide athletic administrators insights on how these venues are perceived by prospective customers as potential event and meeting venues. The study should serve as a resource for the development or improvement of marketing, operational, and infrastructural management strategies aimed at generating supplemental income through stadium lease agreements.
dc.format.extent 144 pages en_US
dc.language.iso en
dc.rights Copyright 2014 Charles Parrish en_US
dc.subject Sports management en_US
dc.subject Higher education administration en_US
dc.subject Event and meeting management en_US
dc.subject Intercollegiate athletics en_US
dc.subject Site selection en_US
dc.subject Sport stadiums en_US
dc.title Event Planner Perceptions of a College Football Stadium as an Event and Meeting Venue: A Qualitative Study of Site Selection Attributes
dc.type Dissertation
thesis.degree.level Doctoral
thesis.degree.discipline Education
thesis.degree.grantor George Mason University


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