Mason Archival Repository Service

Women’s Professional Sports and Title IX: An Anthropological Analysis

Show simple item record

dc.contributor.advisor Bickford, Andrew Sims, Kathleen M
dc.creator Sims, Kathleen M 2014-04-28 2014-10-08T18:00:47Z 2014-10-08T18:00:47Z 2014-10-08
dc.description.abstract This thesis investigates the extent to which the enactment of Title IX in 1972 directly permitted the emergence of women’s professional sports organizations. I note the initial ambiguity as to Title IX’s applicability to women’s participation in organized athletics and the resistance leveled against Title IX’s enactment. I then analyze the establishment of women’s professional sports: women’s professional athletic organizations resulted not from Title IX but from the expansion of the neoliberal market. Women’s sports were positioned as advantageous to corporate investment via the confluence of the advent of the postfeminist era, the sociopolitical signification of hard bodies as representative of proper American citizenship, and the marketization of the women’s fitness market. The convergence of such developments served to discursively articulate women’s elite sports as financially profitable to corporate investors. I also reflect on the dominant scripts utilized to generate demand for women’s professional sports.
dc.language.iso en en_US
dc.subject Title IX en_US
dc.subject Nike en_US
dc.subject women's soccer en_US
dc.subject postfeminism en_US
dc.subject professional sports en_US
dc.title Women’s Professional Sports and Title IX: An Anthropological Analysis en_US
dc.type Thesis en Master of Arts in Anthropology en_US Master's en Anthropology en George Mason University en

Files in this item

This item appears in the following Collection(s)

Show simple item record

Search MARS


My Account