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Creating Guidelines for Effective Weather Communication: A Qualitative Analysis of Message Strategies Through the Lens of Meteorologists

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dc.contributor.advisor Maibach, Edward
dc.contributor.author Hubbard, Jessica N
dc.creator Hubbard, Jessica N
dc.date 2018-05-01
dc.date.accessioned 2018-08-08T20:13:57Z
dc.date.available 2018-08-08T20:13:57Z
dc.identifier.uri https://hdl.handle.net/1920/11092
dc.description.abstract From agriculture to economics, aviation to daily commutes, the role of meteorologists can be felt within the life of every individual. Therefore, it is important that meteorologists communicate forecast information effectively and in a way lay audiences can understand. This thesis explores the literature on weather, science, and risk communication, presenting four main goals of effective communication: message understandability, memorability, sharability, and actionability. The barriers and solutions to these objectives were analyzed through the context of meteorology, with strategies presented and qualitatively analyzed through semi-structured interviews with meteorologists who use social media. In result, this thesis produced and revised a checklist product and informational booklet to be used by meteorologists to better meet their communication goals on social media.
dc.language.iso en en_US
dc.subject meteorology en_US
dc.subject science communication en_US
dc.subject risk communication en_US
dc.subject weather communication en_US
dc.subject messages en_US
dc.subject checklist en_US
dc.title Creating Guidelines for Effective Weather Communication: A Qualitative Analysis of Message Strategies Through the Lens of Meteorologists en_US
dc.type Thesis en_US
thesis.degree.name Master of Arts in Communication en_US
thesis.degree.level Master's en_US
thesis.degree.discipline Communication en_US
thesis.degree.grantor George Mason University en_US


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