Science on TeacherTube: A Mixed Methods Analysis

Date

2013-08

Authors

Chmiel, Margaret

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Abstract

Increased bandwidth, inexpensive video cameras and easy-to-use video editing software have made social media sites featuring user generated video (UGV) an increasingly popular vehicle for online communication. As such, UGV have come to play a role in education, both formal and informal, but there has been little research on this topic in scholarly literature. In this mixed-methods study, a content and discourse analysis are used to describe the most successful UGV in the science channel of an education-focused site called TeacherTube. The analysis finds that state achievement tests, and their focus on vocabulary and recall-level knowledge, drive much of the content found on TeacherTube.

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Keywords

Educational technology, Science education, Education, Content analysis, Discourse analysis, Science communication, Science education, Social media, User generated video

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