A Look inside Naval Academy Athletic Association Association Intercollegiate Athletic Camps
Date
2014-05-22
Authors
Cook, Joseph W
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Abstract
In order for the Naval Academy Athletic Association (NAAA) and other similar athletic institutions to maximize profitability, organizational effectiveness, and compliance there needs to be an analysis conducted on all three aspects. This project will primarily focus on data collected from the Naval Academy Athletic Association (NAAA); however, it will also include supplementary data from outside the NAAA (i.e., web, library, research journals). The research mix will enable the reader to clearly see the requirements of a successful camp operation. There are three key components of every intercollegiate athletic camp operation: (1) profitability, (2) organizational efficiency, and (3) compliance. The difference between success and failure lies within these three areas. Profitability is primarily focused on the revenues and expenses associated with running the camp. Revenue streams include, but are not limited, to the following: campers, camp stores, and camp ix loyalty programs. Expenses include, but are not limited, to the following: transportation, room / board, food, equipment, and facilities. The second key component of every athletic camp operation is organizational efficiency. In order to acquire a high level of organizational efficiency employees should have roles and responsibilities that fit the organizational goals. From my extensive research and experience with camp operations, there are several key components that must be evaluated in order to maximize organizational efficiency: job descriptions (seasonal and full-time staff), expected events (i.e., deliverables, meetings), centralized efforts (i.e., marketing), and an understanding of competitors / retention rates. The development of these four aspects is vital to any organization. The third key component of every intercollegiate camp operation is compliance; the importance of compliance with NCAA rules and regulations should not be overlooked. The result of compliance infractions can cause multiple penalties that in some cases can forever change the course of an athletic department’s success. For example, Southern Methodist University’s (SMU) football team had its 1987 season cancelled due to NCAA infractions (slush fund – paying student-athletes). This area specifically focuses on compliance with NCAA rules and regulations; however, it is also important to ensure compliance with state regulations. The goal of this project is to assess the NAAA athletic camp operation from research within the organization and supplemental data collected from outside the organization to enable the NAAA to increase profitability, efficiency, and compliance.
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Keywords
USNA, Intercollegiate Athletic Corps, Navy, Revenue, NAAA