Fatalism and the Processing of Fear Appeals Among Chinese: An Exploratory Study in the Context of Lung Cancer Prevention

Simple item page
dc.contributor.advisorZhao, Xiaoquan
dc.contributor.authorTong, Xing
dc.creatorTong, Xing
dc.date.accessioned2018-10-21T19:17:20Z
dc.date.available2018-10-21T19:17:20Z
dc.date.issued2017
dc.description.abstractPublic health practitioners and researchers often use persuasive messages to inform, convince, and motivate people to practice healthy behaviors or abandon unhealthy ones. For this reason, designing culturally appropriate health messages which are both theory-based and audience-centered is a question that deserves more investigation. This dissertation research represents the first effort to examine the influence of fatalistic beliefs in the contexts of lung cancer prevention messages targeting the Chinese population. Guided by Witte’s (1992) Elaborated Paralleled Processing Model (EPPM), this study investigated the effects of two dimensions of fatalism, negative interpretation and active coping, on Chinese people's processing of lung cancer prevention messages. Moreover, this investigation tested whether these two dimensions of fatalism impacted the message outcomes through changing their perceived threat or perceived efficacy. Lastly, this research examined if fatalism moderated the relationship between individuals' perceived threat, or perceived efficacy, and the message outcome variables.
dc.format.extent143 pages
dc.identifier.urihttps://hdl.handle.net/1920/11146
dc.language.isoen
dc.rightsCopyright 2017 Xing Tong
dc.subjectCommunication
dc.subjectChinese
dc.subjectCoping
dc.subjectFatalism
dc.subjectFear Appeals
dc.subjectLung cancer
dc.subjectMessage Effects
dc.titleFatalism and the Processing of Fear Appeals Among Chinese: An Exploratory Study in the Context of Lung Cancer Prevention
dc.typeDissertation
thesis.degree.disciplineCommunication
thesis.degree.grantorGeorge Mason University
thesis.degree.levelPh.D.

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Tong_gmu_0883E_11441.pdf
Size:
4.27 MB
Format:
Adobe Portable Document Format
Download

Collections

College of Humanities and Social Sciences