Individual Fitness: Creating a Tailored Fitness Message Assessment for Women Ages 25-70
Date
2013
Authors
Morgan, Kelly Vandersluis
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Abstract
This exploratory research informed the development and refinement of a tailored fitness message assessment system for females ages 25-70 that increases the likelihood of central processing for healthy attitudes and belief change toward fitness through engaging, salient, and actionable messages. Persuasion theory, the health belief model, e-health research, principles of tailored messaging, fitness media message research, and an online
Description
Keywords
Communication, Health sciences, Fitness messages, Health intervention, Tailored messages, Women's fitness