Improving Patient Outcomes through Physician Communication: Message Frame and Presentation Mode Influence on the Walking Behavior of Type 2 Diabetics




Ledford, Christian J.W

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The following study examined interpersonal (physician to patient) communication strategies for promoting walking exercise to type 2 diabetic patients assigned to primary care clinics. The study evaluated two message design variables – message frame and presentation mode – as potential influencers of communication and adoption success. This multimethodological study included a qualitative analysis of physicians‟ current exercise promotion and a quantitative test of the effectiveness of message frames and presentation modes. This was a single-site, 6-week, prospective intervention study, with a 2x3 factorial, non-equivalent comparison group quasi-experiment study design. Results provided evidence for the effectiveness of gain frames in promoting exercise behaviors. Also found here was an interaction effect of presentation mode and patient activation on exercise behavior.



Physician-Patient, Patient Activation, Framing, Persuasion, Presentation Mode, Diabetes