Houser, Daniel E.Rong, Rong2013-08-092013-08-092013https://hdl.handle.net/1920/8212This dissertation develops both substantive and methodological themes on the topic of social networks. Substantively, I conduct experimental studies based on the game theoretical models that describe network formation in various settings. Methodologically, I review the procedure of cluster analysis that could be used to discover the nature and the number of behavioral rules used by individuals in network environments.115 pagesenCopyright 2013 Rong RongEconomicsSociologyCluster AnalysisDeceptionExperimentNetwork FormationSocial NetworksStar NetworksEndogenous Network Formation: Experiments and MethodsDissertation