Kreps, Gary L.Morgan, Kelly Vandersluis2013-08-092013-08-092013https://hdl.handle.net/1920/8215This exploratory research informed the development and refinement of a tailored fitness message assessment system for females ages 25-70 that increases the likelihood of central processing for healthy attitudes and belief change toward fitness through engaging, salient, and actionable messages. Persuasion theory, the health belief model, e-health research, principles of tailored messaging, fitness media message research, and an online252 pagesenCopyright 2013 Kelly Vandersluis MorganCommunicationHealth sciencesFitness messagesHealth interventionTailored messagesWomen's fitnessDissertation