Parsons, E. Christien MichaelMacPherson, RickVillagomez, A.2019-02-152019-02-152017-092296-7745https://hdl.handle.net/1920/11395What exactly does “doing conservation” or “incorporating conservation” into ocean science mean? Although today it is often coupled with the sustainable use of natural resources, by definition, conservation traditionally involves the preservation, protection, or restoration of the natural environment or natural ecosystems (Soulé and Wilcox, 1980). In other words, if the conservation intervention is successful then the ecosystem should reflect a better (or perhaps, more commonly, a “less worse”) state as a result. In this context, is simply conducting science conservation? Are outreach and advocacy conservation—whether through old school print and TV/radio broadcasts or through social media such as blogs or building a Twitter following? The field of modern marine conservation is an interdisciplinary one (e.g., van Dyke, 2008; Parsons and MacPherson, 2016) with a landscape that is populated with individuals engaged in science, education, social marketing, economics, resource management, and policy.en-USAttribution 3.0 United StatesMarine “Conservation”: You Keep Using That Word but I Don't Think It Means What You Think It MeansArticle10.3389/fmars.2017.00299