Baker, RobertThibodeau, Vincent J., Jr.2016-06-282016-06-28https://hdl.handle.net/1920/10264Most of the motivational research in sport focuses on motivational techniques for coaches in regard to working with athletes or what motivates athletes. The purpose of this study was to gain a better understanding of the motivators for NCAA Division I basketball coaches. A qualitative case study was used to identify motivators that NCAA Division I basketball coaches believed best described what motivated them. Semi-structured inter-views were used to collect data from a purposeful sample of NCAA Division I coaches. Using the information gathered, responses were thematically coded to identify motivators for coaches.enMotivationCoachesSportBasketballCoachingPsychologyThesis