Nicoson, William J.2005-03-222005-03-221999-06https://hdl.handle.net/1920/120PDF file distilled from original WordPerfect document. Original size 11" x 8.5".Juliet Capulet convinced herself that Romeo Montague’s name, hateful to the Capulets, insignificant compared to her love for him. In our later litigious days, her question usually implies that enormous value, rather than insignificance, attaches to a name which someone seeks to borrow. The Herndon Observer, for example, has brought suit against The Fairfax City Observer, claiming that one more Observer in the area is one too many. The Herndon paper has been observing since 1976, while the Fairfax City paper started observing only in 1995.35056 bytesapplication/pdfenNewspaper Column: What's in a Name: Smelling the RosesArticle