Sealey, Nicole J.2009-12-08NO_RESTRIC2009-12-082009-12-08https://hdl.handle.net/1920/5653This research project endeavors to modify the strategic enrollment management process employed by universities at the institution level, for use by graduate schools at the unit-level to influence graduate enrollments. The project documents a clear process for developing an enrollment plan in response to the unique concerns faced by graduate and professional schools. This paper reviews the literature and theoretical frameworks characterizing the field of enrollment management; outlines the process of researching and creating a strategic enrollment plan using a case study; and analyzes the process for duplication.en-USEnrollment managementGraduate schoolHigher educationStrategic planningProject