Individual Fitness: Creating a Tailored Fitness Message Assessment for Women Ages 25-70

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dc.contributor.advisorKreps, Gary L.
dc.contributor.authorMorgan, Kelly Vandersluis
dc.creatorMorgan, Kelly Vandersluis
dc.date.accessioned2013-08-09T15:38:04Z
dc.date.available2013-08-09T15:38:04Z
dc.date.issued2013
dc.description.abstractThis exploratory research informed the development and refinement of a tailored fitness message assessment system for females ages 25-70 that increases the likelihood of central processing for healthy attitudes and belief change toward fitness through engaging, salient, and actionable messages. Persuasion theory, the health belief model, e-health research, principles of tailored messaging, fitness media message research, and an online
dc.format.extent252 pages
dc.identifier.urihttps://hdl.handle.net/1920/8215
dc.language.isoen
dc.rightsCopyright 2013 Kelly Vandersluis Morgan
dc.subjectCommunication
dc.subjectHealth sciences
dc.subjectFitness messages
dc.subjectHealth intervention
dc.subjectTailored messages
dc.subjectWomen's fitness
dc.titleIndividual Fitness: Creating a Tailored Fitness Message Assessment for Women Ages 25-70
dc.typeDissertation
thesis.degree.disciplineCommunication
thesis.degree.grantorGeorge Mason University
thesis.degree.levelDoctoral

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