Individual Fitness: Creating a Tailored Fitness Message Assessment for Women Ages 25-70

dc.contributor.advisor	Kreps, Gary L.
dc.contributor.author	Morgan, Kelly Vandersluis
dc.creator	Morgan, Kelly Vandersluis
dc.date.accessioned	2013-08-09T15:38:04Z
dc.date.available	2013-08-09T15:38:04Z
dc.date.issued	2013
dc.description.abstract	This exploratory research informed the development and refinement of a tailored fitness message assessment system for females ages 25-70 that increases the likelihood of central processing for healthy attitudes and belief change toward fitness through engaging, salient, and actionable messages. Persuasion theory, the health belief model, e-health research, principles of tailored messaging, fitness media message research, and an online
dc.format.extent	252 pages
dc.identifier.uri	https://hdl.handle.net/1920/8215
dc.identifier.uri	https://doi.org/10.13021/MARS/5817
dc.language.iso	en
dc.rights	Copyright 2013 Kelly Vandersluis Morgan
dc.subject	Communication
dc.subject	Health sciences
dc.subject	Fitness messages
dc.subject	Health intervention
dc.subject	Tailored messages
dc.subject	Women's fitness
dc.title	Individual Fitness: Creating a Tailored Fitness Message Assessment for Women Ages 25-70
dc.type	Dissertation
thesis.degree.discipline	Communication
thesis.degree.grantor	George Mason University
thesis.degree.level	Doctoral

Files

Now showing 1 - 1 of 1