Improving Patient Outcomes through Physician Communication: Message Frame and Presentation Mode Influence on the Walking Behavior of Type 2 Diabetics

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dc.contributor.advisorKreps, Gary L.
dc.contributor.authorLedford, Christian J.W
dc.creatorLedford, Christian J.W
dc.date2011-04-11
dc.date.accessioned2011-05-25T18:30:10Z
dc.date.availableNO_RESTRICTION
dc.date.available2011-05-25T18:30:10Z
dc.date.issued2011-05-25
dc.description.abstractThe following study examined interpersonal (physician to patient) communication strategies for promoting walking exercise to type 2 diabetic patients assigned to primary care clinics. The study evaluated two message design variables – message frame and presentation mode – as potential influencers of communication and adoption success. This multimethodological study included a qualitative analysis of physicians‟ current exercise promotion and a quantitative test of the effectiveness of message frames and presentation modes. This was a single-site, 6-week, prospective intervention study, with a 2x3 factorial, non-equivalent comparison group quasi-experiment study design. Results provided evidence for the effectiveness of gain frames in promoting exercise behaviors. Also found here was an interaction effect of presentation mode and patient activation on exercise behavior.
dc.identifier.urihttps://hdl.handle.net/1920/6368
dc.language.isoen_US
dc.subjectPhysician-Patient
dc.subjectPatient Activation
dc.subjectFraming
dc.subjectPersuasion
dc.subjectPresentation Mode
dc.subjectDiabetes
dc.titleImproving Patient Outcomes through Physician Communication: Message Frame and Presentation Mode Influence on the Walking Behavior of Type 2 Diabetics
dc.typeDissertation
thesis.degree.disciplineCommunication
thesis.degree.grantorGeorge Mason University
thesis.degree.levelDoctoral
thesis.degree.namePhD in Communication

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